I recently saw a car with the license plate: WHYWRK. I had a sad feeling for the driver, who perhaps wasn’t as lucky as I to have the best job in the world – getting paid to shop for the most beautiful goods in the world – which I am now retiring from. After 40+ years as a buyer of tabletop and gifts in Buffalo, I have the opportunity to put the dishes away, polish the flatware, and store the stemware. As a small specialty store, we’ve been through our share of ups and ...
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Kate Spade New York tableware and accessories has for two decades held a singular spot on retail shelves and on customers’ tables thanks to a timeless charm and chic stylings. Even after 20 years, the fun, fresh, playfully sophisticated, and refreshingly original collections from Lenox occupy a unique niche in the tableware pantheon.
Kate Spade’s contribution to fashion cannot be understated. She became synonymous with fashionistas everywhere when she started her fashion ...
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It’s a 40th anniversary for the company founded by Colin Riggs (left) and Ned Voelker’s parents, Abigail and Ed Voelker. Over the last four decades, the entire family has created a curated collection of handmade tableware and giftware for the nation’s independent store retailers.
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Congratulations on a milestone 40th year in business. Are you surprised Abigails has endured? Ned Voelker: We are surprised. It’s a tribute to Ed and Abbie ...
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How online calendars can help retailers manage and save time.
October 4, 2023
One of the main problems that businesses have is efficient use of time. A retailer (or brand or sales rep) seeks on a daily basis to manage their time and optimize results. (I was reminded of this while reading a The Wall St. Journal article about time management for the family.) Businesses use a variety of tools to manage and save time, including email, texting, and Zoom.
Shop Local helps businesses in their quest to save time. We offer businesses a variety of services to help ...
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Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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How we can honor those that came before us in the retail industry.
March 2, 2023
The founder of Juan Pollo Chicken, Albert Okura, passed away last week at the age of 71. Mr. Okura envisioned Juan Pollo, a fast food chain with 25 locations in Southern California, as a household name that would someday sell the most chicken in the world. He believed in this so much that he bought the site of the original McDonald’s restaurant, located in San Bernardino, CA, in 1998—not to turn it into a Juan Pollo restaurant but rather into a museum to honor his fast food industry....
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In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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I was happy to learn that our friends at Savannah Bee and Ivystone have expanded their relationship. Savannah Bee, a partner in our Bridge Product Syncing service, has expanded its representation with Ivystone, also a Bridge partner, to cover more sales regions. Ivystone will now cover the honey brand across the country, supplementing the brand with 85 sales reps. (Previously, Ivystone only represented the brand in the Northeast.)
Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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Bridge is offering a new promotion where your brand will earn $250.00 when you mention your Bridge membership in your price list or catalog.
Details:
Display Bridge's ShopLocal.org logo in your price list or catalog. Suggested text: “More easily sell our products by joining us on Bridge. To join, please visit http://www.ShopLocal.org.”
Please email us a copy of your price list or catalog.
In the movie Glengarry Glen Ross, a motivational speaker played by Alec Baldwin addresses a group of salesmen. He writes three letters vertically on the chalkboard, “A B C.” He explains that the acronym means "Always Be Closing."
The way that Baldwin's character thinks about sales, I may think about reading. I think of: "ABR,” Always Be Reading. Whether it's breakfast, lunch, or dinner, I try to get in a page or two of the Times, Wall St. ...
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The next book our Bridge team may read is John List’s book The Voltage Effect. List, who is a behavioral economist at the University of Chicago, shares a variety of suggestions to grow a business. He warns us about false positives, such as what the “Just Say No” drug campaign experienced. He suggests we look for businesses with scalable ingredients. (People are not scalable, but good news for Bridge: software is!)
I'd add to List's advice this simple maxim: show ...
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I enjoyed today’s WSJ article about stores teaming up to take on Amazon. Since Bridge has collectivized 800 indie shops to push back against Amazon, we can relate to efforts to help stores team up and boost their communities.
The article mentions Shopify and its popularity among indie shops. Shopify, along with BigComerce, Big Cartel, Wix, and Magento, are platforms that have helped indies to grow online independent of Amazon.
While we appreciate any platform that helps indies...
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For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands have paid department stores to set up displays and manage their brand appearance. This helps the brand and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
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In this month’s HFN magazine, Editor Allison Zisko gives Bridge a shout out in her ‘Letter from the Editor’ column. She encourages the home goods industry to adopt digital marketplaces (trade shows) now, and notes that Bridge started offering an online platform for the tabletop industry years ago.
She notes that many big, well-funded trade shows (read IMC, which may spend $100m, and Messe) have suddenly seen the writing on the wall and are building competitors to Faire...
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